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The LEBON story begins with a dedicated group of friends.

Some had a background in healthcare, providing us with strict specifications in terms of quality, especially when looking for just the right ingredients to be incorporated in the formulations of the LEBON toothpastes.

Others, more artistically minded, had a mission to fashion the soul of this “Pleasure Product”.

Months passed, during which everyone went above and beyond to attain the holy grail of toothpastes.

Friendship, a common expertise and willingness to go the extra mile for the same ideal.