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King of Shaves Hyperglide sets a new performance standard in the global system razor market with a patented self-lubricating cartridge that creates it’s own slippery hydrogel over the entire front face of the shaving surface when it is activated by immersing it in water for a few seconds.

After four years of research and development, Founder and CEO Will King is proud to announce a razor that uses advanced superhydrophilic (‘super water loving’) technology on the cartridge’s entire front shaving surface so users can ‘just add water’ to activate the lubricating hydrogel and shave!

The Hyperglide ‘smart-cartridge’ makes lube strips (a feature of all men’s system razor cartridges since 1976) instantly obsolete. It also makes styling and detailing beards and goatees a breeze with a detailing / edge trimming blade.