Joico Joimist Firm 300ml

This firm-hold aerosol spray locks in finished style for all-day hold and support. UV protectants protect against daily environmental stress.

An excellent humidity-resistant firm-hold spray that maintains hairs shape throughout the day.

Perfect choice for:

• All hair types and styles - our super-charged spray never backs down from a challenge, no matter how much holding power you need.

Here's how:

• Not too much, not too little: Simply blowdry your hair; coif and primp to your heart's content; then spritz this non-aerosol formula over your finished style, holding it a good 12 inches from hair for perfect coverage.

The inside secret:

• Panthenol - our favorite, Vitamin B5-based humectant - does a trifecta of duties: delivering moisture; shielding hair from pesky humidity; and adding a serious dose of shine. UV protectants guard against the ravages of sun exposure. And our exclusive Bio-Advanced Peptide Complex helps reconstruct the hair from cuticle to cortex.