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Save Dry, Frizzy Hair with the Power of Argan and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Conditioner. Deliver extraordinary shine and smoothness to dry, brittle hair, while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants. Frizz is...

Save Dry, Frizzy Hair with the Power of Sage and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Conditioner. Deliver extraordinary shine and smoothness to dry, brittle hair, while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants. Frizz is...

Restore Shine & Heat Protection Use better products, get better hair. That’s our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair cuticle for a satin finish, while halting damage from heat and environmental stressors. Marula oil...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Shampoo. Gently cleanse impurities, excess oil and product build-up from the hair while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants....

Save Dry, Frizzy Hair with the Power of Sage and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Shampoo. Gently cleanse impurities, excess oil and product build-up from the hair while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants....

Smooths and Eliminates Frizz Theorie Pure Professional Glossing Serum hydrates, shines and eliminates frizz with no weight. This sheer hydrating serum adds pure shine with no after-feel. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical extracts,...

Smooths and Eliminates Frizz Theorie Pure Professional Glossing Serum hydrates, shines and eliminates frizz with no weight. This sheer hydrating serum adds pure shine with no after-feel. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Conditioner reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Conditioner reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair and...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Mask reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair and...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Shampoo reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

For Dry Frizzy Hair Theorie Pure Professional Smoothing Conditioner transforms dry unruly frizz, with deep strand hydration and repair, for utterly smooth, sleek, shiny hair. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical extracts, amino...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Conditioner. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage, helichrysum extract and grapeseed oil, this conditioner seals the cuticle and revitalises hair texture to...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Shampoo reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Conditioner. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage, helichrysum extract and grapeseed oil, this conditioner seals the cuticle and revitalises hair texture to...

Brightens Blonde and Silver Hair Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Shampoo. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage extract, helichrysum extract and grapeseed oil, this shampoo gently cleanses and revitalises hair texture to...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Shampoo. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage extract, helichrysum extract and grapeseed oil, this shampoo gently cleanses and revitalises hair texture to...

Balance and Tone Brighten blonde and silver hair. Theorie Purple Sage Brightening Travel Pack supports radiance and eliminates brassy tones for brighter, more vibrant highlights, blonde and silver hair colours. Violet-toned formulas boosted with encircling sage extract, strengthening butterfly pea flower extract, stimulating ginkgo biloba leaf...

Lacklustre to Luminous Silk Argan oil, shea butter and hyaluronic acid deliver intense hydration, transforming lacklustre strands into luminous silk. In as little as one treatment, Theorie Restoring Hair Treatment Mask restores proper moisture balance. The hair cuticle is enriched, and shine and elasticity are cultivated. Dull and...

Lacklustre to Luminous Silk Argan oil, shea butter and hyaluronic acid deliver intense hydration, transforming lacklustre strands into luminous silk. In as little as one treatment, Mask restores proper moisture balance. The hair cuticle is enriched, and shine and elasticity are cultivated. Dull and...

The Power of Tea Tree and Ginger Enhance hairs natural shine and resilience with the Theorie Tea Tree and Ginger Conditioner. This stimulating and invigorating conditioner renews hair with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Amino Complex...

The Power of Tea Tree and Ginger Enhance hairs natural shine and resilience with the Theorie Tea Tree and Ginger Shampoo. This stimulating and invigorating shampoo renews hair with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Amino Complex...

Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.  

Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.