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The team behind IMPERIAL BARBER PRODUCTS have spent a combined 30 years in the Los Angeles, London and New York City barber culture. During that time, they worked to perfect the craft of classic American men’s styling. In all those years they never found a hair or grooming product that worked perfectly. Pomades, gels and waxes were too weak, too greasy and waxy, or too fragrant, while shaving products often fell victim to an onslaught of hype that never met expectations.

The Imperial team decided to work together to build the perfect products themselves. The first result was the premium barber-grade, water-based Classic Pomade; customer named, the “Strongest Water Based Pomade in America”. They spent two-and-a-half years testing the Classic Pomade not only in research labs, but also in barbershops on real customers. The feedback from customers was overwhelmingly positive inspiring them to develop more products.