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Condition and Control It’s time to take back control of unruly curls. Aluram Curl Conditioner 1L restores manageability and shine to curly, wavy, and textured hair. This nourishing formulation begins with a Coconut Water base, delivering nature’s finest hydration. Enriched with a blend of Shea Butter...

Condition and Control It’s time to take back control of unruly curls. Aluram Curl Conditioner restores manageability and shine to curly, wavy, and textured hair. This nourishing formulation begins with a Coconut Water base, delivering nature’s finest hydration. Enriched with a blend of Shea Butter and...

The Dream Curl Cream Experience the transformative power of Aluram Curl Cream. A wholesome blend of Coconut Water, Prickly Pear and Avocado Oil, it is specially crafted to enhance and define your natural curls, waves and texture. This gentle yet luxurious formulation works to moisturise, hydrate...

Frizz Free Fortifying Foam Looking for extra hold and texture without the crunch of gels or mousses? Say hello to Aluram Curl Foam. Specially crafted to control curly, coily and wavy hair types, this lightweight formulation shapes and defines curls with a soft hold. Designed to retain volume...

Gentle Clean, High Sheen Boost curl elasticity, definition and lustrous shine with Aluram Curl Shampoo 1L. Formulated with Aluram’s signature Coconut Water base for superior hydration, this silicone free shampoo is also enriched with Coconut Oil and Prickly Pear to moisturise, hydrate, and restore vitality to your curls....

Gentle Clean, High Sheen Boost curl elasticity, definition and lustrous shine with Aluram Curl Shampoo. Formulated with Aluram’s signature Coconut Water base for superior hydration, this silicone free shampoo is also enriched with Coconut Oil and Prickly Pear to moisturise, hydrate, and restore vitality to your curls. Designed...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Daily Conditioner is infused with the nourishment powerhouse...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Daily Conditioner is infused with the nourishment powerhouse...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Daily Shampoo is infused with the nourishment powerhouse...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Daily Shampoo is infused with the nourishment powerhouse...

Clean Beauty Finishing Spray Humidity resistant, all-day hold, finishing spray which fights frizz. For a buildable hold with a touchable finish. Great for everyday styling and finishing. Marula and coconut oils help strengthen hair and infuse nutrients while securing style and sheen. 100% vegan...

Instantly glosses hair in just 5 minutes with a mirror-like shine while locking in moisture. Aluram’s exclusive Tri-Gloss Shine Complex is a colour-safe formula which combines the power of lactic acid, hibiscus extract and coconut oil. This trio, plus marula oil, smooths the hair’s...

Clean Beauty Hydrate and Repair Exclusive, essential deep-repair formula which transforms dull, dry hair into smooth, silky hair. Rejuvenate each strand with vibrant lustre while reducing breakage and bringing hair back to life. Infused with nourishing powerhouse marula oil and a coconut water base...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Leave-In Conditioner is infused with the nourishment powerhouse...

Clean beauty with a clear conscience. Free of formulas which are harmful to hair and the environment. With a powerfully plant-driven formulation started in a base of hydration-rich Coconut Water, Aluram Moisturizing Conditioner is infused with nourishing Marula Oil to create a lush, rich...

Clean beauty with a clear conscience. Free of formulas which are harmful to hair and the environment. With a powerfully plant-driven formulation started in a base of hydration-rich Coconut Water, Aluram Moisturizing Conditioner is infused with nourishing Marula Oil to create a lush, rich...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Moisturizing Shampoo is infused with the nourishment powerhouse...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Starting with a base of richly hydrating Coconut Water, Aluram Moisturizing Shampoo is infused with the nourishment powerhouse...

Banish Brass Without Drying Out Hair Clean beauty, clear conscience. With nature’s finest hydration. Infused with coconut water to banish brass and boost brightness in blonde, grey and white hair. Rose hip and biotin replenish nutrients, adding shine and strength without drying out hair....

Banish Brass Without Drying Out Hair Clean beauty, clear conscience. With nature’s finest hydration. Infused with coconut water to banish brass and boost brightness in blonde, grey and white hair. Rose hip and biotin replenish nutrients, adding shine and strength without drying out hair....

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Aluram Shine Serum is infused with the nourishment powerhouse of Marula Oil, packed with nourishing fatty acids, antioxidants...

Clean beauty with a clear conscience. Aluram embraces powerfully plant-driven, modern and clean formulas, free from ingredients which are harmful to your hair and the environment. Aluram Smoothing Cream is infused with the nourishment powerhouse of Marula Oil, packed with nourishing fatty acids, antioxidants...

Clean Beauty Styling Clay Marula spelt backwards. Revolving around a modern, clean and plant-driven approach to haircare, Aluram has refined haircare to its most simple and beautiful form. Aluram is soft, mouldable and versatile. This long-lasting clay provides medium hold for touchable texture, styling or...

This lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine. Aluram is vegan, sulphate free, gluten free, paraben free, silicone free and colour safe. HOW TO USE Apply a...

Clean Beauty Volumising Conditioner Marula spelt backwards. Revolving around a modern, clean and plant-driven approach to haircare, Aluram has refined haircare to its most simple and beautiful form. Aluram Volumising conditioner is a lightweight formula which adds weightless moisture and volume for a soft,...

Clean Beauty Volumising Conditioner Llightweight formula which adds weightless moisture and volume for a soft, shiny finish. Infused with nourishing powerhouse marula oil and a coconut water base for the finest hydration. Biotin helps to strengthen hair strands while rice protein provides vitamins and...

Clean Beauty Volumising Conditioner Lightweight formula which adds weightless moisture and volume for a soft, shiny finish. Infused with nourishing powerhouse marula oil and a coconut water base for the finest hydration. Biotin helps to strengthen hair strands while rice protein provides vitamins and...

Clean Beauty Volumising Shampoo Marula spelt backwards. Revolving around a modern, clean and plant-driven approach to haircare, Aluram has refined haircare to its most simple and beautiful form. Aluram Volumisingshampoo is a lightweight formula which rinses away oil and dirt which weighs down strands, delivering...

Clean Beauty Volumising Shampoo Llightweight formula which rinses away oil and dirt which weighs down strands, delivering maximum volume and shine. Infused with nourishing powerhouse marula oil and a coconut water base for the finest hydration. Rose water nourishes hair and scalp while rice...

Clean Beauty Volumising Shampoo Llightweight formula which rinses away oil and dirt which weighs down strands, delivering maximum volume and shine. Infused with nourishing powerhouse marula oil and a coconut water base for the finest hydration. Rose water nourishes hair and scalp while rice...