Banish unwanted brassy tones with Joico's innovative violet shampoo.
Designed specifically for blonde hair, this rich, lathering purple shampoo helps to balance brassy tones, brighten dull hair and nourish and protect damaged locks. Infused with arginine, an amino acid known to strengthen, monoi oil, a blend of coconut oil and Tahitian gardenia flower which helps to reduce frizz and protect against environmental damage, tamanu oil, known to hydrate and fortify brittle hair, and Joico's signature Smartrealease Technology, a keratin rich blend to repair and transform damaged hair.
Ideal for use 2-3 times per week, it neautralises undesirable yellow tones so cool blondes stay nice and icy.
Cools brassy tones
Brightens blonde hair
Nourishes and protects
Free from SLS
HOW TO USE
Apply to wet hair. Massage into roots, mid lengths and ends. Leave in for 1-3 minutes. Rinse thoroughly. For best results, follow with Joico Blonde Life Violet Conditioner. Use 2-3 times per week to maintain a cool tone.
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