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Brilliant, true-to-hue pigments re-energize investment hair color, while blondes will have fun playing with a bright palette of possibilities. Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned Refreshes existing hair color instantly, adding a newfound brilliance and intensity Can be applied to...

Imagine glam, beachy texture, satiny hydration, and perfectly “imperfect” separation in a single, transformative spray. That’s what you get with touchable Beach Shake — the ultimate vacation from texturizers that leave behind a dry, salty finish. Here’s Why You’ll Love It… Uniquely hydrating ingredients...

Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high...

Masques are for hiding things, but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to...

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.  Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift...

Joico Blonde Life Brilliant Glow Brightening Oil is infused with Arginine, this crystal-clear oil features a blend of thir signature Blonde Life oils, Tamanu and Monoi, to instantly nourish, protect and illuminate blonde Hair. Instantly revs up the radiance of even the lightest blonde...

Give blonde hair everything it needs with this violet toning conditioner. Designed to counteract unwanted brassy tones in blonde hair, this softening, shine boosting conditioner brightens, protects and hydrates dull blonde hair. Infused with a complex blend of monoi oil, known to fight frizz...

Banish unwanted brassy tones with Joico's innovative violet shampoo. Designed specifically for blonde hair, this rich, lathering purple shampoo helps to balance brassy tones, brighten dull hair and nourish and protect damaged locks. Infused with arginine, an amino acid known to strengthen, monoi oil,...

There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer. Here’s Why...

Now weve given dark brunettes the joy of Sombre highlights (think: Ombre but subtler and better), its only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. The colour-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89...

The true-blue formula colour-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair thats been chemically lightened. Bonus: It preserves 89 percent of your precious hair-colour for nearly eight full weeks by bonding to hair fibers like...

its the colour of royalty and fittingly so, since the favorite new colour-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers preserving your hairs vibrancy in the most majestic way. Perfect choice...

The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here. Perfect choice for: Blondes...

The colour-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair colour for up to eight full weeks. Multi-Spectrum Defense Complex helps protect colour against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with...

Red may be the colour that turns heads faster than any other; but, unfortunately, its also the colour that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo one that brings on a...

Banishing brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers, preserving your hair’s vibrancy in the most majestic way. With Multi-Spectrum Defense Complex, this conditioner helps protect colour from fading and losing vibrancy; the exclusive Bio-Advanced Peptide Complex...

May the force be with you: We think this vibrant shampoo deserves honorable mention for its ability to give the phrase serve and protect a whole new meaning. The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones...

We say dont stop at Red-Enhancing Shampoo, instead go the distance and add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might. Perfect...

Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damage Boosts vital moisture Instantly detangles Leaves hair soft, shiny, and healthy Directions: Apply to clean, damp hair. Leave on for 1-2 minutes,...

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact. Here’s Why You’ll Love It...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Here’s Why You’ll Love It The...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps to prevent damage and...

Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ‘do against humidity, and fights frizz. Watch your hair become luxuriously soft, smooth, beaming with shine and just...

Transform limp, lack-lustre locks with the Joico Flip Turn Volumizing Finishing Spray, a spritz dedicated to adding body and bounce to your style. With a unique nozzle that super-charges hair from any angle, the non-greasy spray creates ultimate definition and texture for gigantic results, whilst its extra strong...

A transformative texturizing spray to add volume to the hair for effortless styling. Perfect for all hair types, Hair Shake Liquid To Powder Finishing Texturizer applies like an invisible mist, instantly absorbing excess oil without leaving residue or overly drying the tresses. Lightweight and...

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants.

Forget about those dense, overly creamy moisturising formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won’t weigh down hair. A unique, light conditioner that delivers just the right amount of...

A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, lightweight, thirst-quencher for fine, dry, parched hair. HydraSplash gives fine-to-medium hair the hydration it needs and nourishes strands with a gentle...

Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrating Shampoo swiftly cleanses away residue without stripping much-needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy. HydraSplash Hydrating Shampoo...

Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair. Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long...