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Joico Beach Shake 250ml
Imagine glam, beachy texture, satiny hydration, and perfectly “imperfect” separation in a single, transformative spray. That’s what you get with touchable Beach Shake — the ultimate vacation from texturizers that leave behind a dry, salty finish. Here’s Why You’ll Love...
$31.95 $25.56
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Joico Blonde Life Brightening Conditioner 250ml
Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is...
$33.95 $27.16
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Joico Blonde Life Brightening Masque 150ml
Masques are for hiding things, but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace...
$35.95 $28.76
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Joico Blonde Life Brightening Shampoo 300ml
Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.  Completely sulphate free, the illuminating shampoo works into a velvety...
$33.95 $27.16
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Joico Blonde Life Brightening Veil 150ml
Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting...
$33.95 $27.16
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Joico Blonde Life Brilliant Glow Brightening Oil 100ml
Joico Blonde Life Brilliant Glow Brightening Oil is infused with Arginine, this crystal-clear oil features a blend of thir signature Blonde Life oils, Tamanu and Monoi, to instantly nourish, protect and illuminate blonde Hair. Instantly revs up the radiance of...
$33.95 $27.16
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Joico Blonde Life Brilliant Tone Violet Smoothing Foam 200ml
Luxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright. KEY BENEFITS Instantly...
$33.95 $27.16
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Joico Blonde Life Violet Conditioner 250ml
Give blonde hair everything it needs with this violet toning conditioner. Designed to counteract unwanted brassy tones in blonde hair, this softening, shine boosting conditioner brightens, protects and hydrates dull blonde hair. Infused with a complex blend of monoi oil,...
$33.95 $27.16
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Joico Blonde Life Violet Shampoo 300ml
Banish unwanted brassy tones with Joico's innovative violet shampoo. Designed specifically for blonde hair, this rich, lathering purple shampoo helps to balance brassy tones, brighten dull hair and nourish and protect damaged locks. Infused with arginine, an amino acid known...
$33.95 $27.16
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Joico Body Shake Texturizing Finisher Spray 250ml
There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one...
$31.95 $25.56
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Joico Color Balance Blue Conditioner 300ml
Now weve given dark brunettes the joy of Sombre highlights (think: Ombre but subtler and better), its only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. The colour-correcting conditioner instantly manages to neutralize nasty brassy...
$29.95 $23.96
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Joico Color Balance Blue Shampoo 300ml
The true-blue formula colour-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair thats been chemically lightened. Bonus: It preserves 89 percent of your precious hair-colour for nearly eight full weeks by bonding...
$29.95 $23.96
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Joico Color Balance Purple Conditioner 300ml
its the colour of royalty and fittingly so, since the favorite new colour-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers preserving your hairs vibrancy in the most...
$29.95 $23.96
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Joico Color Balance Purple Kit
Joico Color Balance Duo is perfect for eliminating brassy/yellow tones on blonde and gray hair. Includes the Joico Color Balance Purple Shampoo and Conditioner, beautifully packaged. 1 x Joico Color Balance Purple Shampoo (300ml) 1 x Joico Color Balance Purple Conditioner (300ml)
$32.00 $25.60
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Joico Color Balance Purple Shampoo 300ml
The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here....
$29.95 $23.96
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Joico Color Endure Conditioner 300ml
The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair colour. In fact, this non-stripping, highly-moisturizing Conditioner is just as key; it softens and protects your...
$27.95 $22.36
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Joico Color Endure Shampoo 300ml
When youve spent good money on a first-rate colour service (we know full well those numbers are nothing to sneeze at), then doesnt it make sense to go the distance and bring home a product that protects your investment? This...
$27.95 $22.36
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Joico Color Endure Violet Conditioner 300ml
You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out for about one-to-three minutes. Because thats how long it takes for this perfect purple moisturizer to knock...
$27.95 $22.36
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Joico Color Infuse Blue Conditioner 300ml
The colour-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair colour for up to eight full weeks. Multi-Spectrum Defense Complex helps protect colour against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection,...
$29.95 $23.96
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Joico Color Infuse Blue Shampoo 300ml
Red may be the colour that turns heads faster than any other; but, unfortunately, its also the colour that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo one...
$29.95 $23.96
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Joico Color Infuse Purple Conditioner 300ml
Banishing brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers, preserving your hair’s vibrancy in the most majestic way. With Multi-Spectrum Defense Complex, this conditioner helps protect colour from fading and losing vibrancy; the...
$29.95 $23.96
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Joico Color Infuse Purple Shampoo 300ml
May the force be with you: We think this vibrant shampoo deserves honorable mention for its ability to give the phrase serve and protect a whole new meaning. The unique colour-correcting formula preserves cool platinum blondes and silver foxes by...
$29.95 $23.96
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Joico Color Infuse Red Conditioner 300ml
We say dont stop at Red-Enhancing Shampoo, instead go the distance and add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with...
$29.95 $23.96
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Joico Color Infuse Red Shampoo 300ml
Red may be the colour that turns heads faster than any other; but, unfortunately, its also the colour that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo one...
$29.95 $23.96
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Joico Color Intensity Color Butters 177ml
Fight the fade and quench your thirsty strands with the ultra-moisturising Color Butter Colour Depositing Treatmentby Joico. A rich, yet featherweight hybrid formula designed to amp up bold hair colours or bump up your blonde. Formulated with cutting edge technology...
$31.95 $25.56
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Joico Daily Care Leave In Detangler 300ml
This leave-in spray will create body, shine and manageability, plus leave your hair tangle-free. Panthenol, a Vitamin B5 derivative and natural humectant, provides moisture, body and sheen. Perfect choice for: All hair types... and especially those whose 'dos are subjected...
$26.95 $21.56
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Joico Daily Care Treatment Shampoo 300ml
Joico Daily Care Treatment Shampoo 300ml is specially formulated to alleviate scalp conditions such as dandruff, psoriasis and seborrhea. It gently cleanses away excess oil and debris, whilst improving the aforementioned scalp conditions. Enriched with inositol, a natural conditioning agent,...
$26.95 $21.56
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Joico Defy Damage Protective Conditioner 250ml
Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damage Boosts vital moisture Instantly detangles Leaves hair soft, shiny, and healthy Directions: Apply to clean, damp hair. Leave...
$33.95 $27.16
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Joico Defy Damage Protective Masque 150ml
This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact. Here’s...
$35.95 $28.76
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Joico Defy Damage Protective Shampoo 300ml
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Here’s Why...
$33.95 $27.16
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