Joico

Imagine glam, beachy texture, satiny hydration, and perfectly “imperfect” separation in a single, transformative spray. That’s what you get with touchable Beach Shake — the ultimate vacation from texturizers that leave behind a dry, salty finish. Here’s Why You’ll Love...

Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is...

Masques are for hiding things, but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace...

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.  Completely sulphate free, the illuminating shampoo works into a velvety...

Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting...

Joico Blonde Life Brilliant Glow Brightening Oil is infused with Arginine, this crystal-clear oil features a blend of thir signature Blonde Life oils, Tamanu and Monoi, to instantly nourish, protect and illuminate blonde Hair. Instantly revs up the radiance of...

A luxurious conditioner for fine hair that moisturizes and detangles. Oat Protein Complex thickens strands without adding weight. Your fine hair will look and feel thicker and will better respond to styling and retain its shape longer. How to Use...

Joico Body Luxe Volumizing Shampoo is a luxuriously rich hair cleanser which is especially formulated for fine, limp and lifeless hair types. This volumising shampoo is enriched with Joico’s exclusive Oat Protein Complex which effectively thickens hair whilst guarding against...

There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one...

A breakthrough hybrid system of cleansing and conditioning, gives you three times more color protection than other co-wash products.  Perfect choice for: Color-treated hair that wants to stay color-treated… and needs a dose of shine, strength, and body. Here’s how: Forget about...

Now weve given dark brunettes the joy of Sombre highlights (think: Ombre but subtler and better), its only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. The colour-correcting conditioner instantly manages to neutralize nasty brassy...

The true-blue formula colour-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair thats been chemically lightened. Bonus: It preserves 89 percent of your precious hair-colour for nearly eight full weeks by bonding...

its the colour of royalty and fittingly so, since the favorite new colour-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers preserving your hairs vibrancy in the most...

Joico Color Balance Duo is perfect for eliminating brassy/yellow tones on blonde and gray hair. Includes the Joico Color Balance Purple Shampoo and Conditioner, beautifully packaged. 1 x Joico Color Balance Purple Shampoo (300ml) 1 x Joico Color Balance Purple Conditioner (300ml)

The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here....

The biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair colour. In fact, this non-stripping, highly-moisturizing Conditioner is just as key; it softens and protects your...

When youve spent good money on a first-rate colour service (we know full well those numbers are nothing to sneeze at), then doesnt it make sense to go the distance and bring home a product that protects your investment? This...

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out for about one-to-three minutes. Because thats how long it takes for this perfect purple moisturizer to knock...

We say dont stop at Red-Enhancing Shampoo, instead go the distance and add this nourishing, ruby cocktail to your daily regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with...

Red may be the colour that turns heads faster than any other; but, unfortunately, its also the colour that fades the fastest, too. So we thought it was only fair to give our favorite Gingers their very own shampoo one...

This leave-in spray will create body, shine and manageability, plus leave your hair tangle-free. Panthenol, a Vitamin B5 derivative and natural humectant, provides moisture, body and sheen. Perfect choice for: All hair types... and especially those whose 'dos are subjected...

Joico Daily Care Treatment Shampoo 300ml is specially formulated to alleviate scalp conditions such as dandruff, psoriasis and seborrhea. It gently cleanses away excess oil and debris, whilst improving the aforementioned scalp conditions. Enriched with inositol, a natural conditioning agent,...

Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damage Boosts vital moisture Instantly detangles Leaves hair soft, shiny, and healthy Directions: Apply to clean, damp hair. Leave...

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact. Here’s...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Here’s Why...

The Joico Defy Damage Protective Shield is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lacklustre locks. Building a defence against daily aggressors, the pre-styling formula helps...

Transform limp, lack-lustre locks with the Joico Flip Turn Volumizing Finishing Spray, a spritz dedicated to adding body and bounce to your style. With a unique nozzle that super-charges hair from any angle, the non-greasy spray creates ultimate definition and texture for gigantic results,...

  A transformative texturizing spray to add volume to the hair for effortless styling. Perfect for all hair types, Hair Shake Liquid To Powder Finishing Texturizer applies like an invisible mist, instantly absorbing excess oil without leaving residue or overly...

This unique formula delivers without weighing hair down. Define pieces, curls or dreads with this flexible and pliable textured clay. Achieve a second day hair look without the grime. How to use:Use on damp or dry hair, rub between hands,...

A fast drying, workable lacquer that provides a long lasting, medium hold. Vitamins, catalysts and sea kelp are combined in this vanilla scented lacquer to protect and maintain style. How to use: For hold, spray 8-12 inches away from hair. Need volume? Spray while drying....