There's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.

Perfect choice for:

• Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environment... to lousy genes.

Here's how:

• After shampooing, apply generously to the hair shaft and allow to penetrate for a full five minutes. Rinse and style as usual... but with far shinier results.

The inside secret:

• Bio-Advanced Peptide Complex is a master at quenching thirst by restocking Amino Acids; Silicone seals the cuticle and delivers intense shine; while Lanolin and Shea Butter replace lost lipids.