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Imagine glam, beachy texture, satiny hydration, and perfectly “imperfect” separation in a single, transformative spray. That’s what you get with touchable Beach Shake — the ultimate vacation from texturizers that leave behind a dry, salty finish. Here’s Why You’ll Love It… Uniquely hydrating ingredients...

Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. The lightness of a lotion and the power of a serum in this deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high...

Masques are for hiding things, but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to...

Masques are for hiding things, but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to...

Enhance the radiance of your blonde hair with Joico's Blonde Life Brightening Shampoo to Nourish and Illuminate, a neutralising and moisturising shampoo created specifically for bleached, double-processed or high-lifted blonde hair.  Completely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift...

Create the perfect blonde look with Joico Blonde Life Brilliant Glow Brightening Oil. This nourishing oil provides instant shine and softness, while restoring hair's luminosity and strength. It is formulated with Arginine and Monoi oil for antioxidant protection against environmental stress. Suitable for all...

This leave-in conditioning spray is perfect for nourishing and safeguarding blonde hair. Joico's innovative detangler specifically meets the needs of blondes, delivering vital moisture and protection against harm. Say goodbye to pesky knots and tangles with Blonde Life Blonde Strong Detangler, leaving your hair...

Give blonde hair everything it needs with this violet toning conditioner. Designed to counteract unwanted brassy tones in blonde hair, this softening, shine boosting conditioner brightens, protects and hydrates dull blonde hair. Infused with a complex blend of monoi oil, known to fight frizz...

Banish unwanted brassy tones with Joico's innovative violet shampoo. Designed specifically for blonde hair, this rich, lathering purple shampoo helps to balance brassy tones, brighten dull hair and nourish and protect damaged locks. Infused with arginine, an amino acid known to strengthen, monoi oil,...

There’s nothing like the plush, airy, bombshell volume of Body Shake — the buildable spray that’s never stiff or sticky. Delivering a bouncy, plush finish and the freedom to touch and retouch, you’ll get fullness and fluid movement in one unique texturizer. Here’s Why...

The unique colour-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hairs vibrancy. And theres more: Powerful ingredients provide a shield against damage, and strengthen hairs natural defenses. No shrinking violets here. Perfect choice for: Blondes...

The colour-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair colour for up to eight full weeks. Multi-Spectrum Defense Complex helps protect colour against fading, while our Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with...

Transform your brunette hair into a stunning, vibrant shade with Color Balance Blue. No more worries about brassy tones ruining your look enjoy long lasting color that will turn heads Key Features and Benefits Instantly neutralizes unwanted orange and brassy tones in brunette hair...

Banishing brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers, preserving your hair’s vibrancy in the most majestic way. With Multi-Spectrum Defense Complex, this conditioner helps protect colour from fading and losing vibrancy; the exclusive Bio-Advanced Peptide Complex...

Feel confident in your hair's vibrancy and color integrity with Joico Colorful Anti Fade Conditioner. This daily hydrating conditioner expertly balances and protects color-treated hair, leaving it soft, shiny, and vibrant. When used as part of the Colorful system, it also efficiently detangles and...

This colour safe shampoo gently cleanses while preserving the beautiful vibrancy and intensity of your hair color. It's designed to wash away daily buildup and debris, while also fortifying hair for 3X greater resistance to breakage. Perfect for those looking for a gentle cleanse...

Joico Colorful Glow Beyond Anti-Fade Serum 63ml is an anti-fade serum that boosts the brilliance of hair color, highlights, and helps prolong the freshness of fabulous hair color. This serum is formulated with rich Camellia Oil and Pomegranate Fruit Extract, which helps prevent hair...

Experience the power of clean, strong hair with Joico Defy Damage Detox Shampoo. Our innovative formula gently removes impurities and detoxifies hair while providing vital protection against environmental stressors. Keep your hair vibrant and healthy with this advanced shampoo that refreshes and revitalizes. Perfect...

Transform your hair in just 7 seconds with Joico Defy Damage In A Flash. This liquid-to-crème formula rapidly builds bonds to strengthen your hair and reveal visible, healthy-looking results. Perfect for those short on time, simply rinse out for quick, strong hair. Key Features...

Boost your hair's health and protect it from humidity, heat, and pollution with our conditioning spray. This versatile product not only adds a touch of hold and shine, but also nourishes and defends hair bonds. Our unique formula includes Moringa Seed Oil, Silica, and...

Make every day a good hair day with Joico Defy Damage KBOND20 Power Masque 150ml. Our powerful formula strengthens and shields hair from damage, giving you the vibrant and resilient hair you deserve. Key Features and Benefits Advanced formula infused with Joico's revolutionary SmartRelease...

The Joico Defy Damage KBOND20 Power Masque 500ml is a luxurious hair treatment designed to protect and strengthen your hair. This powerful masque is formulated to deeply nourish and repair hair, providing a protective shield against the damaging effects of daily styling and environmental...

Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love It Helps prevent and protects from daily damage Boosts vital moisture Instantly detangles Leaves hair soft, shiny, and healthy Directions: Apply to clean, damp hair. Leave on for 1-2 minutes,...

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact. Here’s Why You’ll Love It...

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking. Here’s Why You’ll Love It The...

This protective shield acts as a damage defender, shielding hair from heat and UV damage to maintain beautiful, vivid, and healthy-looking hair. Use it daily for instant protection from harmful heat, UV rays, and environmental factors. By strengthening hair from the inside out, it...

Wake up to healthier hair with Joico Defy Damage Sleepover Treatment. Our no rinse bond strengthener nourishes hair while you sleep, thanks to its powerful formula that fortifies bonds overnight. Say goodbye to damage and hello to softer, shinier hair with this hard-working treatment....

Get the blowout of your dreams with New Joico Dream Blowout— our one-and-done blow-drying solution that saves major time, shields hair from thermal damage, protects your ‘do against humidity, and fights frizz. Watch your hair become luxuriously soft, smooth, beaming with shine and just...

Transform limp, lack-lustre locks with the Joico Flip Turn Volumizing Finishing Spray, a spritz dedicated to adding body and bounce to your style. With a unique nozzle that super-charges hair from any angle, the non-greasy spray creates ultimate definition and texture for gigantic results, whilst its extra strong...

The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants.